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As Principal and President of Sound West Realty Capital, Mr. Genovese leads and manages all aspects of the company’s real estate securities operations. Throughout his 30 years in the real estate and securities industries, Mr. Genovese has held executive management and distribution leadership roles resulting in over $4B in new equity investments for some of the country’s preeminent real estate securities, raising new investment equity for various REIT, Private Placement, 1031 TIC / DST, Debt and IPO offerings.

Due to his experience and expertise in such diverse areas of the financial securities industry, Mr.Genovese has been called on by some of the nation’s most-noted and well-regarded media formats from television to podcasts, as well as radio and all manners of print media. Mr. Genovese has appeared on and contributed to CNBC, Fox Business,,, REIT Café, Business News Network and many other broadcast and print outlets. He continues to accept interview requests from premier publications such as The Wall Street Journal, Bloomberg News, National Real Estate Investor, Associated Press, Forbes, Real Estate Finance & Investment and Financial Planning- among other national, regional and local newspapers.

Mr. Genovese earned a Bachelor of Science degree in Economics with an applied concentration in Investment and Business Economics from California Polytechnic University, San Luis Obispo, CA as well as completed advanced postgraduate studies degrees from both Claremont Graduate University (1987) and Stanford University (2002-2003). Mr. Genovese is a registered representative with the Financial Industry Regulatory Authority (FINRA), holding Series 6, 7, 22 and 63 licenses and is an active member and contributor to NAREIT (National Association of Real Estate Investment Trusts), ADISA (Alternative and Direct Investment Securities Association), IPA (Investment Program Association), as well as a life member of the FPA(Financial Planning Association). In addition, Mr. Genovese is a founding shareholder of Bay Commercial Bank headquartered in Walnut Creek, CA and Alpha Omega Winery in Napa, well as a board member for the U.S. chapter of the international Right To Play organization (a charity that uses sports and play to enhance child development in disadvantaged areas in the U.S. and abroad.), and the Bay Area Sports Hall of Fame.