As Principal and President of Sound West Realty Capital, Mr. Genovese leads and manages all aspects of the company’s real estate securities operations. Throughout his 30 years in the real estate and securities industries, Mr. Genovese has held executive management and leadership roles for some of the country’s preeminent real estate securities, raising new investment equity for various Alternative Investment Platforms, Private Placements, REITs, 1031 Exchange Programs, Debt and IPO offerings.

Due to his experience and expertise in such diverse areas of the financial securities industry, Mr. Genovese is regularly called on by the nation’s most-noted and well-regarded media groups to speak on topics related to alternative investments. Mr. Genovese continues to contribute to CNBC, Fox Business,,, REIT Café, Business News Network and many other broadcast and print outlets.

Mr. Genovese earned a Bachelor of Science degree in Economics with an applied concentration in Investment and Business Economics from California Polytechnic University, San Luis Obispo, CA as well as advanced postgraduate degrees from both Claremont Graduate University (1987) and Stanford University (2002-2003).  Mr. Genovese is a registered representative with the Financial Industry Regulatory Authority (FINRA), holding Series 6, 7, 22 and 63 licenses and is an active member and contributor to NAREIT (National Association of Real Estate Investment Trusts), ADISA (Alternative and Direct Investment Securities Association), IPA (Investment Program Association), as well as a life member of the FPA (Financial Planning Association). In addition, Mr. Genovese is a founding shareholder of Bay Commercial Bank headquartered in Walnut Creek, CA and Alpha Omega Winery in Napa, CA. as well as a board member for the U.S. chapter of the international Right To Play organization (a charity that uses sports and play to enhance child development in disadvantaged areas in the U.S. and abroad.), and the Bay Area Sports Hall of Fame.

Greg is a registered representative with Cabin Securities, Inc, Member FINRA/SIPC: